The toys on 2026's big holiday lists from Amazon and TODAY, with ages where we have them.
Updated October 29, 2026
On GiftList's 2026 teen gift guide
Paint markers that work on shoes, phone cases, rocks and almost anything else.
They're young and the gift will be used near furniture. The paint is hard to clean off.
On Amazon's and TODAY's 2026 toy lists
An 18-inch interactive Elmo for toddlers, on both Amazon's and TODAY's 2026 lists.
The household already has a lot of noisy toys. This one is loud on purpose.
On Amazon's and TODAY's 2026 toy lists
The big dino vehicle from the new PAW Patrol movie.
They've aged out of PAW Patrol. Kids are firm about this.
On Amazon's and TODAY's 2026 toy lists
A dollhouse playset with figures and a car, for kids 2 and up.
Space is tight. Playsets take up a shelf.
On Amazon's 2026 Toys We Love list
Magnetic building tiles with an ocean theme.
There's a baby in the house who puts everything in their mouth. Supervise with small pieces.
One of TODAY's hottest toys of 2026
A surprise plush in a blind box, the toy version of opening a mystery pack.
They get upset when they don't get the one they wanted. It's random.
One of TODAY's hottest toys of 2026
A craft kit for making bracelets, on TODAY's 2026 hottest-toys list.
Tiny rubber bands everywhere would drive you up the wall.
On Amazon's 2026 Toys We Love list
A build-it-yourself engineering toy from YouTuber Mark Rober.
They don't enjoy building. The fun is in the assembly.
On Amazon's 2026 Toys We Love list
A pocket-size logic puzzle game, out in a 20th-anniversary edition.
They lose interest in solo puzzles quickly.
No gifts in that size for this list yet.
Try another size, or browse the full gift finder.
Shopping for someone else? For her · For him · For teens · For coworkers · Stocking stuffers
Where these picks come from. Every gift is tied to a public, dated source, listed below. We haven't hands-on tested these products, and we don't list prices because they change constantly; the buttons show the current price.
Friday, December 25, 2026
We email you three weeks before every gift holiday, and before the birthdays you add, then once more a week out. Each email links to the right gift list. Nothing else.